The perception your customers and clients have regarding your company and services is vitally important to your business success.

Consider Paraform Design when...

you are starting a new company.
you have a new product.
you want to revitalize your existing look.
your company is merging with another.
you want to create a consistent visual image.
your company name is changing.

We’re designers but most importantly we’re problem solvers!

Our goal is to capture the spirit and personality of your company. We collaborate with your team to develop the most exciting and practical design solutions that fit your needs.

Our team includes professionals of widely ranging talents and backgrounds which enables us to take on projects of varying levels of complexity. Thorough research and planning help us to exceed the expectations of our clients and deliver distinctive design and communication solutions that answer the needs of our clients and speak to their targeted audiences.

Ken Olschewske, Principal

As one of Paraform Design’s leading creative forces, Ken Olschewske both designs and manages projects in the areas of environmental graphic design, identity programs, interpretive signage and wayfinding, and marketing communications.

Before founding Paraform Design, Ken held the position of Senior Designer/Project Manager with Cloud and Gehshan Associates, a nationally acclaimed Environmental Graphic Design firm for eight years. Kens design work has been recognized by HOW magazine’s International Design Competition, Print, Communication Arts magazines, Graphic Design USA, Signs of the Times, Society for Environmental Graphic Design Messages, and Sign Business magazine’s.

Away from the office, Ken has been very active in the design field. For the past several years, he has taught publication design, digital imaging, and environmental graphic design at Moore College of Art & Design, and lectured at various professional meetings. Ken holds a B.F.A. in Graphic Design from Rochester Institute of Technology.

We strive to develop the most exciting yet practical solution to any idea, approach, or problem while offering comprehensive design services in the following areas:

Identity & Branding
Logo Development
Stationery Systems
Brand & Identity Guidelines
Brand Performance Audits
Package Design
Brand Strategy
Product Positioning

Print & Advertising
Annual Reports
Brochures
Catalogs
Information Graphics
Direct Mail
Presentations
Collateral

Web & Interactive
User Interface Design
Interactive Kiosks
Website Design
Content Management Systems
Interactive Demonstrations
Audits & Usability Testing
Animated Graphics
Banner Advertising

Signage & Exhibits
Branded Environments
Site Audits
Signage Systems
Space Planning
Exhibit Design
Tradeshow Graphics
Interpretive Signage
Retail Product Displays
Wayfinding Systems

Our philosophy is one of exploration, innovation and commitment to design excellence. This approach centers on taking all aspects of the project into account – its components, the individual personality of the organization, and the unique heritage or characteristics.

We express our client’s culture, vision and priorities through what we create, preferring to produce “design that works” to solutions that just satisfy our designers. We measure the success of our systems against goals that we define with our clients at the start of every project.

Our 3 phase process

Orientation – Define client goals, project requirements, and determine the scope and parameters. Research and analyze the business or product, the competition and technology needs.

Development – Collaborative brainstorming guides our creative process. We explore design directions and possibilities, explore brand experiences, and develop smart solutions.

Implementation – Once a design direction is established we focus on producing the end products. We manage the entire production process to ensure quality is not sacrificed.

Our client list includes companies from a wide range of industries.

The following is a partial list of some of the relationships we have established.

A to Z Patio Designs
Advanced Ceramics
Arizona State University
Atlantic City Boardwalk Hall
B. Mazzocchi Development
Bala Avenue
CFS Manufacturing
Camden Children’s Garden
City of Charlottesville
City of Richmond
Columbia Presbyterian Medical Center
Corning Museum of Glass
Delaware & Lehigh National Heritage Corridor
Delaware Valley Friends School
Discover Philadelphia
Evolution Spa
Extreme Riding Entertainment
Georgetown University
Hi-Tech Manufacturing
Hon Allsteel & Gunlocke
Johns Hopkins School of Nursing
Johnson and Johnson
Kicksafe Billiards
Kutztown University
Landmark Towns
Longwood Gardens
Luttman Studios
Market Central
MedCraft, Inc.
Milton Hershey School
Mitchell Industries
Morris Arboretum

New Jersey Networks
Ohio & Erie Canal National Heritage Corridor
Omega Point Consulting
OSS Architects
Perez Transport, Inc.
Philadelphia Water Department
Plummer Menapace Group
Richmond Riverfront Canal Walk
Roteth Investments
Sage Frog Marketing
Sam Azeez Museum of Woodbine Heritage
Sanford School
Service Select Inc.
Solution Recruiting Partners
Soulfight Jiu-Jitsu
SPAS Photography Gallery
TargetX
The Children’s Hospital of Philadelphia
The Civic Music Association
The Free Library of Philadelphia
The Johns Hopkins University
The Ohio State University
The Tryals Shop
The Woodlands
Torsion Performance Apparel
University of Maryland
University of the Sciences
Weisz Accounting
Williams & Humbert
Winterthur Museum and Gardens
Wyeth Pharmaceutical

A signage and wayfinding audit is a comprehensive report analyzing your needs and goals related to navigating your facility or campus setting. Sign style and placement play a vital role in assisting visitors with easily locating their destinations.

There are a variety of reasons to consider an audit of your campus. If you have added buildings, changed department names, modified your company or institution's brand/logo or maybe your signage is old and outdated, you should re-evaluate how well your signage directs and informs visitors. Let us help you understand the wayfinding challenges that your visitors face when they navigate your campus.Request More Information.